BizRatings Google Review Redirect: Setup, Types and Best Practices
Overview
The BizRatings External Review Redirect connects the feedback you collect through surveys to your public Google Business Profile. When a client submits a score that meets your customizable threshold, BizRatings can guide them to leave a public Google review, turning private satisfaction into public, verifiable proof of your service quality.
This article explains how the redirect works, the three redirect Types, how it supports your search visibility (SEO) and generative engine visibility (GEO), and recommended settings and practices.
Why public Google reviews matter
Prospective clients research service providers online before they make contact. Google reviews are among the first reputation signals they encounter, and most clients will not post one unless they are prompted at the right moment.
Search visibility (SEO)
According to Google's guidance on local ranking, review count and average rating contribute to a business's prominence, one of three factors Google uses to rank local results, alongside relevance and distance. A steady flow of recent, authentic reviews therefore supports how your business appears in local search and on Google Maps.
Generative engine visibility (GEO)
Generative engine optimization (GEO) refers to how a business is represented in AI-generated answers and summaries. BizRatings supports GEO by continuously producing fresh, client-authored public content via complimentary customer testimonials page dedicated to your business. Public BizRatings Customer Testimonial pages are indexable and the testimonials on them are crawlable, so this content can be discovered by search engines. Together, Google reviews facilitated through the BizRatings and content on public BizRatings Customer Testimonial pages give your business a growing body of third-party proof that is publicly available.
How the Reputation Feedback Flywheel works
- Engagement. Surveys (CSAT, project and NPS) are delivered by email. BizRatings captures both 1-click emoji scores and full survey submissions, so feedback is recorded whether a client has five seconds or a full story to share. See Types of Survey Responses: 1-Click Survey Responses and Full Survey Submissions for details.
- Pathway A: CSAT and testimonials. Responses are analyzed for sentiment, and high-scoring feedback can be promoted to a testimonial on your Public BizRatings Profile.
- Pathway B: Google redirect. Clients who complete a survey and meet your score threshold (self-identified Promoters) are directed to the review form on your Google Business Profile. The threshold is a setting configured for each BizRatings client. Results vary with survey volume, and accounts with higher ticket volume tend to see higher conversion.
- Compounding visibility. Internal client insight and external discoverability reinforce each other with every survey cycle.
Redirect Types
BizRatings offers three redirect Types. To change yours, open the Google Review Setup page, select the preferred Type and click Update. Note this workflow is applied account-wide, so every client is redirect in the same way.
Regular (default)
After submitting a BizRatings survey, the client is asked whether they would like to post a review on Google. The client must leave the check box to Post a Google Review checked to proceed.
Recommended for: Any client looking to increase online reputation collateral via Google and their BizRatings customer testimonials public page.
Express
After submitting a BizRatings survey, the client is shown a list of places where they can leave a review, which includes completing the BizRatings survey. Express collects overall satisfaction only.
Direct
After submitting a BizRatings survey, the client is taken directly to Google to leave a review.
Recommended settings and practices
A. Survey settings
BizRatings integrates with ConnectWise, HaloPSA and other PSA platforms. The settings below reflect the ConnectWise integration. For HaloPSA, see Inserting BizRatings CSAT Survey HTML Snippet into Halo Email Templates. For other PSA integrations, available options may differ; contact support@bizratings.com for guidance.
- Set Sync and Sending to Automatic.
- Set the reminder to 1 Day.
- Set survey frequency to Unlimited.
- Use the Employee Focused Survey Template rather than the 5-question template (ConnectWise only). It is the only survey template that collects CSAT for each assigned employee.
- Customize the Testimonial setting with brief, sincere wording that thanks the client and invites them to share their experience on Google. Review and refresh this wording every 4 to 6 months. Example: "Our mission at [Company Name] is to serve you. If we met your expectations, we would appreciate you sharing your experience on Google so that other businesses can learn how we can help them."
- Assign multiple contacts at the client level. The more contacts who receive surveys, the more opportunities there are for reviews; a single contact on a company with 10 or more staff limits the reviews you can receive.
B. Collect feedback beyond ticket surveys
BizRatings supports real-time ticket surveys, periodic NPS surveys and project surveys, and each is an opportunity to collect client feedback and reviews. Consider sending a separate NPS survey to client executives three to four times per year, asking how likely they are to recommend your business to a friend or colleague. All BizRatings surveys are subject to the Google Review Redirect workflow.
C. Manage the reviews you receive
- Monitor your Google Business Profile and respond to every review, positive or negative, in a timely manner.
- For positive reviews, thank the reviewer and, where natural, reference the services you provide (for example, managed IT services or IT support).
- For negative reviews, acknowledge the concern and offer to resolve it.
- Follow up personally with reviewers, offline where appropriate. A personal thank-you after a review has been posted, never offered in exchange for it, is a courteous way to acknowledge the reviewer.
Frequently asked questions
Which clients are directed to Google?
Clients whose score meets the threshold configured for your BizRatings account.The threshold set is at the sole discredtion of business owners who use BizRatings.
Will I still receive employee scores and comments?
Per-employee CSAT scores are collected only with the Employee Focused Survey template, and only when the client completes the full BizRatings survey landing page.
Does BizRatings solicit Google reviews from clients who have not responded?
No. Only clients who have completed a survey by submitting a score at or above the configured threshold are redirected. Businesses remain responsible for following Google's review policies.
Can the redirect point to a site other than Google?
Yes. The redirect can be configured for other review sites. Contact support@bizratings.com to discuss your options.
Where can I get help?
Contact support@bizratings.com.
Source: Google Business Profile Help, "How to improve your local ranking on Google" (support.google.com/business/answer/7091). Google review policy: support.google.com/contributionpolicy/answer/7400114.