External Review Redirect - Google Reviews & Reputation Marketing
BizRatings External Review Redirect to Google, Facebook, etc.
When you bought your last gadget on Amazon did you check out the reviews first, or did just buy the first item you saw in the category? What about the last hotel you stayed at on vacation? Did you just pick the first one you saw, or did you book based on its reputation from a recommendation or a review on a site like Tripadvisor?
Well, guess what, your clients are just as smart as you. When propsects are shopping for any service, they use the same tactics as they do for products. Tirst thing they do is check their networks for recommendations or go online looking for reviews. If you don’t have public reviews on sites like Google or Facebook, your competitors will.
The problem is that leaving online reviews is not a priority for all types of clients. They may love your business, however gushing about you online is not normally the first thing they think of after we fix their computer problems. We've seen that asking for reviews works the best, as clients generally won't write them on their own without prompting. This is where BIzRatings unique business technology comes in. BizRatings turns CSAT surveys into online reviews. Our external redirect feature empowers clients to post reviews for you directly on Facebook, Google or any other review site. Your reputation should be your wealth, and BizRatings makes that happen.
See our best practices below to make the most out of our Google Review Feature:
A. Survey Settings (For ConnectWise Clients)- 1. Set your Sync and Sending setting to Automatic
- 2. Set your reminder to 1 Day
- 3. Set survey frequency to Unlimited
- 4. Use our Employee Focused Survey Template, not the 5 question survey template (ConnectWise Clients Only)
- 5. Insert custom verbiage for your Testimonial setting. Some examples below. All you really need to do is show gratitude your client for their support and ask them to share their experience on Google. We also recommend changing your verbiage every 4-6 months. Examples:
- Our mission at COMPANY NAME is to serve you. But you can help us by sharing your review on Google, so we can get the word out on how we can help other businesses like yours!
- Provide a comment / testimonial of 10 words or more and we will donate $1 to the CHARITY. Share your comments on Google and we will donate $5!
- COMPANY is always looking for ways to improve and we value your opinions to make sure we are providing you with an awesome experience. We would love to see your review. It only takes a minute or two.
- 6. Make sure you are settings different contacts at the client level for tickets. The more people you send a survey to, the more Google Reviews you can receive. i. Having only 1 person listed as a contact on tickets for a company with 10+ staff limits the possibilities for Google Reviews
- Send out a separate BizRatings Net Promoter Score drip survey to the C-Suite of your clients 3-4 times a year.
- This would be a non-ticket survey asking them if they would recommend your business to a friend or colleague, similar to survey tools like Client Heartbeat. BizRatings supports multiple types of surveys – real-time ticket based surveys, periodic NPS drip surveys and project surveys. All of these are opportunities to get unique client feedback and reviews.
- Keep an eye on your Google Business Page and be sure to reach out to everyone leaving you a Google Review (good and bad) offline and personally. i. We've seen clients give gift cards or thank you cards to clients as a token of gratitude. Once word gets around at the client you will see more users leaving reviews :-)
- Comment on every Google Review you receive in a timely matter
- For the positive reviews – Be thankful for the positive reviews and be sure to include any keywords in your response (Computer support, Computer Services, IT Services, ETC)
- For the negative reviews – Respond apologizing and asking how you can make things right