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Whitelisting BizRatings to Increase Customer Engagement

What is whitelisting?

Whitelisting is an email security protocol that allows emails to be able to be "accepted" or "denied" to allow/restrict messages based on the email address used by the sender. Whitelisting involves users identifying email addresses they wish to receive communications from, and adding these address as trusted sender sources in email delivery preferences. Whitelisting email addresses and domain names, like messages@bizratings.com and the @bizratings.com domain, allows communications to be delivered to your focused or main inbox as opposed to being filtered out as junk or spam.

Why should I whitelist?


Email spammers continually become more sophisticated, allowing them to avoid traditional controls to deliver enormous amounts of unwanted junk into email systems. In the face of junk email and spam, whitelisting companies allows these messages to safely satisfy security measures designed to prevent the most common types of spam email. Whitelisting BizRatings can ensure that your employees receive important internal and/or directed notifications.  Therefore, working with your end users and survey respondents to add messages@bizratings.com and the @bizratings.com domain to safe senders lists greatly increases your customer engagement by ensuring customer satisfaction surveys successfully reach their intended recipients. Whitelisting BizRatings allows for other spam/junk emails to continue to be filtered. 

Steps to Make Sure Your Team and Clients Receive BizRatings Emails

To ensure email communications from BizRatings are delivered to inboxes rather than ending up in "Spam" or "Junk" folders, please add BizRatings to your list of trusted senders. To do so, we encourage you work internally with your company's information technology department for your specific instructions on how to whitelist through your company spam filter.

If you are already familiar with how to whitelist emails, please whitelist the following:

  • messages@bizratings.com
  • suppoort@bizratings.com